[UPDATE] The Kellogg’s UK Twitter account confirmed that the Tremendous Mario Cereal is actual, although it will not be launched within the UK.
The unique story is beneath.
Kellogg’s is seemingly making Mario cereal. The cereal-focused web site Cerealousy reported this week that it discovered references to a Super Mario Odyssey-themed cereal with star-shaped oats and marshmallow items within the shapes of coin bins and 1-up mushrooms, amongst different issues. Not solely that, however the cereal field will apparently include an Amiibo that unlocks one thing in Odyssey. We’re enthusiastic about all of this.
A Cerealousy reader instructed the positioning that they acquired affirmation from Kellogg’s that this Mario cereal is actual and is coming to shops proper now in the US.
Twitter consumer Wario64 discovered a reference to the brand new Mario cereal in retailer Goal’s database, whereas IGN discovered a page on Walmart’s website for it. So now it simply looks like a matter of time earlier than Nintendo confirms this.
As Cerealousy reminds us, Nintendo launched a cereal known as Nintendo Cereal System back in the ’80s, containing cereal based mostly on Mario and Zelda. It additionally got here with collectible playing cards, so now it seems historical past is repeating itself however up to date for contemporary occasions.
In September this yr, Nintendo announced a partnership with Post to place Mario branding on cereals like Honey Bunches of Oats, Honeycomb, Golden Crisp, and extra.
Final yr, Nintendo president Tatsumi Kimishima mentioned that as results of modifications within the gaming panorama, fewer and fewer young people are discovering Nintendo games through…games. As an alternative, they’re discovering out about Nintendo and its characters by way of issues like officially licensed Mario toothbrushes. The chief mentioned you can expect these kinds of licensing deals to continue and possibly increase, so it looks like the brand new Mario cereal is perhaps a part of that effort, and we’re OK with that.
Breakfast is, in any case, a very powerful meal of the day.